Statistic regarding Nestlé customers: favorite organic cosmetics brands

AIlon has analyzed 8617 people from Germany who have a very high affinity to Nestlé and compared the mean values with a representative sample of the population.

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Beautyorganic | Nestlé

March 24, 2022

This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "Nestlé", in comparison to the total population. The largest deviations in the positive range are: Dr Hauschka and Weleda and in the negative range are: Kneipp and Santaverde.

This bar chart visualizes, how a preference for the brand "Nestlé" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nestlé" customers to have a preference for "Dr Hauschka" is increased by 13.34% .

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