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Shopping | Nestlé
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the food manufacturer "Nestlé", in comparison to the total population.
The largest outliers in the positive range are: Müller, Edeka, Wayfair and in the negative range are: Fielmann, Aldi, Kodi.
This bar chart visualizes, how a preference for the brand "Nestlé" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nestlé" customers to have an affinity for "Müller" is increased by 19.79% .
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