Statistic regarding Ritter Sport customers: favorite musicians

AIlon has analyzed 32550 people from Germany who have a very high affinity to Ritter Sport and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Ritter Sport

March 23, 2022

This statistic shows the favored artists of that part of the German population, with a high affinity for the food manufacturer "Ritter Sport", in comparison to the total population. Very pronounced is the increased value for Mert Eksi, Van Halen, Kollegah, as well as the negative relation to Pietro Lombardi, Rihanna, Jürgen Drews.

This bar chart visualizes, how a preference for the brand "Ritter Sport" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ritter Sport" customers to have an affinity for "Mert Eksi" is increased by 1.81% .

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