Statistic regarding Ritter Sport customers: favorite energy companies

AIlon has analyzed 32550 people from Germany who have a very high affinity to Ritter Sport and compared the mean values with a representative sample of the population.

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Energy | Ritter Sport

March 23, 2022

This statistic shows the favorite energy companies of that part of the German population, with a high affinity for the food manufacturer "Ritter Sport", compared to the total population. Very pronounced is the increased value for Vattenfall, as well as the negative correlation with Grünwelt Energie.

This bar chart visualizes, how a preference for the brand "Ritter Sport" correlates with a preference for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ritter Sport" customers to have a preference for "Vattenfall" is increased by 32.68% .

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