Statistic regarding Mango (Mode) customers: favorite musicians

AIlon has analyzed 3476 people from Germany who have a very high affinity to Mango (Mode) and compared the mean values with a representative sample of the population.

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Music Influencer | Mango (Mode)

July 14, 2022

This statistic visualizes the favorite musicians of that part of the German population, with a high affinity for the fast fashion label "Mango (Mode)", compared to the total population. Very noticeable is the positive correlation with Coldplay, Maroon 5, The Fray, as well as the negative relation to Luciano, Mert Eksi, Böhse Onkelz.

This bar chart visualizes, how an affinity for the brand "Mango (Mode)" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mango (Mode)" customers to have an affinity for "Coldplay" is increased by 8.36% .

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