Statistic regarding Mango (Mode) customers: favorite fast fashion brands

AIlon has analyzed 3476 people from Germany who have a very high affinity to Mango (Mode) and compared the mean values with a representative sample of the population.

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Fashion | Mango (Mode)

July 14, 2022

This statistic visualizes the preferred fashion brands of that part of the German population, with a high affinity for the fast fashion label "Mango (Mode)", compared to the total population. The largest deviations in the positive range are: Ugg, Hunkemöller, Calzedonia and in the negative range are: Adler, Nkd, Karl Lagerfeld.

This bar chart visualizes, how a preference for the brand "Mango (Mode)" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mango (Mode)" customers to have a preference for "Ugg" is increased by 141.6% .

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