Statistic regarding Dirk Rossmann GmbH customers: most popular health magazines

AIlon has analyzed 48431 people from Germany who have a very high affinity to Dirk Rossmann GmbH and compared the mean values with a representative sample of the population.

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Health Magazine | Dirk Rossmann GmbH

March 23, 2022

This statistic shows the most popular health magazines of that part of the German population, with a strong preference for the shopping brand "Dirk Rossmann GmbH", in comparison to the total population. The affinity for the magazine "Apotheken Umschau" is considerably increased.

This bar chart visualizes, how a preference for the brand "Dirk Rossmann GmbH" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have a preference for "Apotheken Umschau" is increased by 20.9% .

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