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Food Influencer | Müller (Handelskette)
March 23, 2022
This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the shopping brand "Müller (Handelskette)", compared to the total population.
Very pronounced is the increased value for So Vegan and Vegan Richa, as well as the negative relation to Johann Lafer and Ralf Zacherl.
This bar chart visualizes, how a preference for the brand "Müller (Handelskette)" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Müller (Handelskette)" customers to have an affinity for "So Vegan" is increased by 1.1% .
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