Statistic regarding Müller (Handelskette) customers: most popular automotive magazines

AIlon has analyzed 33735 people from Germany who have a very high affinity to Müller (Handelskette) and compared the mean values with a representative sample of the population.

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Automotive Magazine | Müller (Handelskette)

March 23, 2022

This statistic shows the most popular automotive magazines of that part of the German population, with a strong preference for the shopping brand "Müller (Handelskette)", in comparison to the total population. The preference for the magazines "ADAC Motorwelt" and "Auto Zeitung" is clearly increased, while it is considerably decreased for the the magazines "Ramp Space" and "Classic Trader".

This bar chart visualizes, how a preference for the brand "Müller (Handelskette)" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Müller (Handelskette)" customers to have an affinity for "ADAC Motorwelt" is increased by 25.22% .

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