Statistic regarding Puma customers: favorite tech brands

AIlon has analyzed 46159 people from Germany who have a very high affinity to Puma and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology | Puma

March 23, 2022

This statistic visualizes the most popular tech brands of that part of the German population, with a strong preference for the fashion label "Puma", compared to the total population. The largest deviations in the positive range are: Skype, Microsoft, Acer and in the negative range are: Lg, Vonvon, D-Link.

This bar chart visualizes, how an affinity for the brand "Puma" correlates with an affinity for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Puma" customers to have a preference for "Skype" is increased by 68.6% .

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