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Media channel affinities | Lindt & Sprüngli
March 24, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the food manufacturer "Lindt & Sprüngli", compared to the total population.
Especially pronounced is the increased value for Linkedin, Pinterest, Xing, as well as the decreased value for Newspaper, Snapchat, TikTok.
This bar chart visualizes, how a preference for the brand "Lindt & Sprüngli" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lindt & Sprüngli" customers to have an affinity for "Linkedin" is increased by 35.29% .
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