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Media channel affinities | Elektronischer Handel
March 24, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the brand "Elektronischer Handel", compared to the total population.
Especially noticeable is the increased value for Newspaper, Magazine, Radio, as well as the negative correlation with YouTube, Pinterest, Facebook.
This bar chart visualizes, how a preference for the brand "Elektronischer Handel" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Elektronischer Handel" brandfans to have a preference for "Newspaper" is increased by 8.8% .
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