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Beauty | Elektronischer Handel
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Elektronischer Handel", in comparison to the total population.
Very noticeable is the positive correlation with Estée Lauder, Urban Decay Cosmetics, Yves Rocher, as well as the negative correlation with Oral B, Loreal, Nivea.
This bar chart visualizes, how a preference for the brand "Elektronischer Handel" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Elektronischer Handel" brandfans to have an affinity for "Oral B" is decreased by 6.95% .
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