This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Media channel affinities | Continental AG
March 28, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a strong preference for the car manufacturer "Continental AG", compared to the total population.
Extremely noticeable is the positive correlation with Linkedin, Xing, Pinterest, as well as the decreased value for Newspaper, Magazine, Jodel.
This bar chart visualizes, how a preference for the brand "Continental AG" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Continental AG" brandfans to have an affinity for "Linkedin" is increased by 77.66% .
You are free to share and adapt, you must give appropriate credit.
