Statistic regarding Peek & Cloppenburg customers: cultural preferences

AIlon has analyzed 18848 people from Germany who have a very high affinity to Peek & Cloppenburg and compared the mean values with a representative sample of the population.

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Culture | Peek & Cloppenburg

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the fashion label "Peek & Cloppenburg", in comparison to the total population. Extremely noticeable are the positive values for Architecture and Musicals and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Peek & Cloppenburg" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Peek & Cloppenburg" customers to have an affinity for "Architecture" is increased by 35.43% .

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