Statistic regarding Lidl customers: favorite brands for childrens products

AIlon has analyzed 53899 people from Germany who have a very high affinity to Lidl and compared the mean values with a representative sample of the population.

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Children | Lidl

March 23, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a high affinity for the shopping brand "Lidl", compared to the total population. The largest outliers in the positive range are: Fisher Price and in the negative range are: Pampers.

This bar chart visualizes, how an affinity for the brand "Lidl" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lidl" customers to have a preference for "Pampers" is decreased by 5.03% .

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