AIlon has analyzed 16531 people from Germany who have a very high affinity to Pantene and compared the mean values with a representative sample of the population.
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March 24, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the cosmetics brand "Pantene", compared to the total population.
The preference for the newspapers "Nürnberger Zeitung", "Der Tagesspiegel", "Stuttgarter Zeitung" is strongly increased, while it is considerably decreased for the newspapers "Rheinische Post", "Neue Zürcher Zeitung", "Mittelbayerische Zeitung".
This bar chart visualizes, how an affinity for the brand "Pantene" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pantene" customers to have a preference for "Nürnberger Zeitung" is increased by 16.54% .
Source:
AIlon
Publication date:
March 24, 2022
Sample size Pantene:
16531
Sample size population sample: 3.414.229
Area of enquiry: Germany
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