AIlon has analyzed 5862 people from Germany who have a very high affinity to Evonik Industries and compared the mean values with a representative sample of the population.
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March 28, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the chemical company "Evonik Industries", in comparison to the total population.
The affinity for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is considerably increased, while it is considerably decreased for the newspapers "Thüringer Allgemeine", "Sächsische Zeitung", "BZ".
This bar chart visualizes, how a preference for the brand "Evonik Industries" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Evonik Industries" customers to have a preference for "Der Tagesspiegel" is increased by 152.1% .
Source:
AIlon
Publication date:
March 28, 2022
Sample size Evonik Industries:
5862
Sample size population sample: 3.414.229
Area of enquiry: Germany
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