This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Kneipp GmbH
March 24, 2022
This statistic visualizes the most popular national newspapers of that part of the German population, with a strong preference for the organic cosmetics brand "Kneipp GmbH", compared to the total population.
The affinity for the newspapers "Ärzte Zeitung", "TAZ", "Neue Presse" is considerably increased, while it is strongly decreased for the newspapers "BILD", "Die Welt", "Handelsblatt".
This bar chart visualizes, how a preference for the brand "Kneipp GmbH" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kneipp GmbH" customers to have a preference for "BILD" is decreased by 50.7% .
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