Statistic regarding Michael Kors customers: favorite musicians

AIlon has analyzed 12612 people from Germany who have a very high affinity to Michael Kors and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Michael Kors

March 23, 2022

This statistic shows the most popular musicians of that part of the German population, with a strong preference for the fashion label "Michael Kors", compared to the total population. Especially noticeable is the positive relation to Coldplay, Zayn, Kelly Clarkson, as well as the negative correlation with Luciano, Kollegah, Mert Eksi.

This bar chart visualizes, how an affinity for the brand "Michael Kors" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Michael Kors" customers to have a preference for "Coldplay" is increased by 6.89% .

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