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Home Magazine | Zurich Insurance Group
March 24, 2022
This statistic visualizes the favorite home&living magazines of that part of the German population, with a high affinity for the financial services company "Zurich Insurance Group", in comparison to the total population.
The affinity for the magazines "Wohnen" and "Das Haus" is strongly increased, while it is clearly decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how a preference for the brand "Zurich Insurance Group" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zurich Insurance Group" brandfans to have a preference for "Wohnen" is increased by 107.21% .
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