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Automotive Influencer | Zurich Insurance Group
March 24, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the financial services company "Zurich Insurance Group", in comparison to the total population.
The largest deviations in the positive range are: Matthias Malmedie and Sophia Calate and in the negative range are: Blackout and Do It With Dan.
This bar chart visualizes, how an affinity for the brand "Zurich Insurance Group" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zurich Insurance Group" brandfans to have a preference for "Matthias Malmedie" is increased by 4.4% .
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