Statistic regarding Penny-Markt customers: most popular automotive magazines

AIlon has analyzed 33962 people from Germany who have a very high affinity to Penny-Markt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Penny-Markt

March 23, 2022

This statistic shows the favored automotive magazines of that part of the German population, with a strong preference for the shopping brand "Penny-Markt", in comparison to the total population. The affinity for the magazines "Porsche Fahrer - Das unabhängige Porsche" and "Octane Magazine" is moderately increased, while it is moderately decreased for the the magazines "Auto Motor Sport" and "Auto BILD".

This bar chart visualizes, how an affinity for the brand "Penny-Markt" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have a preference for "Auto Motor Sport" is decreased by 6.39% .

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