Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.
AIlon has analyzed 33962 people from Germany who have a very high affinity to Penny-Markt and compared the mean values with a representative sample of the population.
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