Statistics regarding Discounter brandfans in Germany
Last updated: March 23, 2022A discount store or discounter is a term that has been used over time and across different countries for a number of different retail formats, all of which sell products at prices that are in principle lower than an actual or supposed "full retail price".
AIlon has analyzed 85949 people from Germany who have a very high affinity to Discounter and compared the mean values with a representative sample of the population.