AIlon has analyzed 64327 people from Germany who have a very high affinity to Aldi and compared the mean values with a representative sample of the population.
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March 23, 2022
This statistic shows the favored values of that part of the German population, with a strong preference for the shopping brand "Aldi", in comparison to the total population.
Very noticeable are the positive values for Astrology, Supports LGBT, Religion and the negative values for Minimalism, Migration, Sustainability.
This bar chart visualizes, how an affinity for the brand "Aldi" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have a preference for "Minimalism" is decreased by 19.71% .
Source:
AIlon
Publication date:
March 23, 2022
Sample size Aldi:
64327
Sample size population sample: 3.414.229
Area of enquiry: Germany
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