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Shopping | E wie einfach
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the energy company "E wie einfach", in comparison to the total population.
Extremely pronounced is the increased value for Amorelie, Rakuten, Groupon, as well as the negative correlation with Fielmann, Woolworth, Aldi.
This bar chart visualizes, how a preference for the brand "E wie einfach" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "E wie einfach" brandfans to have an affinity for "Amorelie" is increased by 163.6% .
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