Statistic regarding Airbnb customers: favorite shopping brands

AIlon has analyzed 14989 people from Germany who have a very high affinity to Airbnb and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Airbnb

March 23, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the tour operator "Airbnb", compared to the total population. The largest deviations in the positive range are: Groupon, Verivox, Mister Spex and in the negative range are: Fielmann, Woolworth, Schwab.

This bar chart visualizes, how a preference for the brand "Airbnb" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Airbnb" customers to have a preference for "Groupon" is increased by 149.59% .

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