Statistic regarding Twix customers: hobbies

AIlon has analyzed 11261 people from Germany who have a very high affinity to Twix and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Twix

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the food manufacturer "Twix", compared to the total population. The largest deviations in the positive range are: Photography, Travelling, Drohnen and in the negative range are: Sewing/knitting/crocheting, Cooking, Gardening.

This bar chart visualizes, how a preference for the brand "Twix" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Twix" customers to have an affinity for "Photography" is increased by 31.77% .

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