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Media channel affinities | Land Rover
March 23, 2022
This statistic shows the preferred media channels of that part of the German population, with a strong preference for the car manufacturer "Land Rover", in comparison to the total population.
Especially noticeable is the positive relation to Linkedin, Reddit, Xing, as well as the negative correlation with Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Land Rover" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Land Rover" brandfans to have a preference for "Linkedin" is increased by 152.3% .
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