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Media channel affinities | Brauerei Beck
March 24, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the food manufacturer "Brauerei Beck", compared to the total population.
Especially pronounced is the positive correlation with Reddit, SoundCloud, Pinterest, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Brauerei Beck" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Brauerei Beck" customers to have an affinity for "Reddit" is increased by 110.5% .
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