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Lifestyle | McDonald’s
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the food manufacturer "McDonald’s", in comparison to the total population.
Very noticeable are the positive values for Having a smart TV, Permanent hair removal, Shopping in furniture stores and the negative values for Brille beim Optiker kaufen, Gambling, Brille tragen.
This bar chart visualizes, how a preference for the brand "McDonald’s" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "McDonald’s" customers to have an affinity for "Brille beim Optiker kaufen" is decreased by 44.11% .
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