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Lifestyle | Marktkauf Holding
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Marktkauf Holding", compared to the total population.
Very noticeable are the positive values for Shopping in hardware stores, Driving, Cycling and the negative values for Haustier: Vogel, Brille tragen, Online shopping.
This bar chart visualizes, how an affinity for the brand "Marktkauf Holding" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Marktkauf Holding" customers to have an affinity for "Shopping in hardware stores" is increased by 23.54% .
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