AIlon has analyzed 30727 people from Germany who have a very high affinity to Hugo Boss and compared the mean values with a representative sample of the population.
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March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "Hugo Boss", compared to the total population.
Extremely noticeable are the positive values for Nutzt Vergleichsportale, E-Mobilität, Smart-Home and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how a preference for the brand "Hugo Boss" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hugo Boss" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 95.58% .
Source:
AIlon
Publication date:
March 23, 2022
Sample size Hugo Boss:
30727
Sample size population sample: 3.414.229
Area of enquiry: Germany
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