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Lifestyle | brand eins
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "brand eins", compared to the total population.
Very pronounced are the positive values for Smart-Home, Kontaktlinsen tragen, Hybrid Autos and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how a preference for the brand "brand eins" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "brand eins" brandfans to have a preference for "Smart-Home" is increased by 139.96% .
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