Statistic regarding Lenovo customers: favorite fast fashion brands

AIlon has analyzed 23948 people from Germany who have a very high affinity to Lenovo and compared the mean values with a representative sample of the population.

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Fashionfast | Lenovo

March 24, 2022

This statistic shows the most popular fast fashion brands of that part of the German population, with a high affinity for the tech company "Lenovo", in comparison to the total population. Very noticeable is the positive correlation with S. Oliver, Esprit, H&M, as well as the decreased value for C&A, Kik, Forever 21.

This bar chart visualizes, how an affinity for the brand "Lenovo" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lenovo" customers to have a preference for "S. Oliver" is increased by 86.89% .

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