Statistic regarding Prime Video viewers: favorite fast fashion brands

AIlon has analyzed 10641 people from Germany who have a very high affinity to Prime Video and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Prime Video

March 24, 2022

This statistic visualizes the favorite fashion brands of that part of the German population, with a high affinity for the media company "Prime Video", in comparison to the total population. The largest outliers in the positive range are: Calvin Klein, Timberland, Reebok and in the negative range are: Adler, Nkd, Takko.

This bar chart visualizes, how an affinity for the brand "Prime Video" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prime Video" viewers to have a preference for "Calvin Klein" is increased by 122.6% .

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