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Communication | Segmüller
March 23, 2022
This statistic visualizes the most used cell phone providers and messenger services of that part of the German population, with a high affinity for the furniture retailer "Segmüller", in comparison to the total population.
Extremely pronounced is the positive relation to Telekom and Threema, as well as the negative relation to O2 and Congstar.
This bar chart visualizes, how a preference for the brand "Segmüller" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Segmüller" customers to have an affinity for "Telekom" is increased by 84.23% .
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