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Beauty | Hunkemöller International
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the fashion label "Hunkemöller International", in comparison to the total population.
Especially pronounced is the increased value for Pantene, Wella, Eucerin, as well as the negative correlation with Gilette, Axe/Lynx/Ego, Nivea.
This bar chart visualizes, how an affinity for the brand "Hunkemöller International" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hunkemöller International" customers to have an affinity for "Pantene" is increased by 147.47% .
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