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Beauty | Das Neue Blatt
March 28, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Das Neue Blatt", in comparison to the total population.
Very noticeable is the positive correlation with Estée Lauder, Rexona, Yves Rocher, as well as the negative correlation with Oral B, Nivea, Loreal.
This bar chart visualizes, how a preference for the brand "Das Neue Blatt" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Das Neue Blatt" brandfans to have an affinity for "Oral B" is decreased by 86.22% .
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