AIlon has analyzed 1121 people from Germany who have a very high affinity to Unicredit and compared the mean values with a representative sample of the population.
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March 24, 2022
This statistic shows the most popular womens magazines of that part of the German population, with a high affinity for the financial services company "Unicredit", compared to the total population.
The preference for the magazines "Emotion" and "Petra" is considerably increased, while it is considerably decreased for the the magazines "Bild der Frau" and "Tina Magazin".
This bar chart visualizes, how an affinity for the brand "Unicredit" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Unicredit" brandfans to have an affinity for "Bild der Frau" is decreased by 53.48% .
Source:
AIlon
Publication date:
March 24, 2022
Sample size Unicredit:
1121
Sample size population sample: 3.414.229
Area of enquiry: Germany
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Media channel affinities