Statistic regarding Süddeutsche Zeitung brandfans: most popular tech influencers

AIlon has analyzed 44910 people from Germany who have a very high affinity to Süddeutsche Zeitung and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology Influencer | Süddeutsche Zeitung

March 24, 2022

This statistic visualizes the most popular tech influencers of that part of the German population, with a high affinity for the brand "Süddeutsche Zeitung", in comparison to the total population. Especially pronounced is the increased value for Bill Gates and Felix von der Laden, as well as the negative correlation with Jeff Bezos and HardwareDealz.

This bar chart visualizes, how an affinity for the brand "Süddeutsche Zeitung" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Süddeutsche Zeitung" brandfans to have a preference for "Bill Gates" is increased by 1.33% .

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