Statistic regarding Bacardi customers: most popular science journals

AIlon has analyzed 14005 people from Germany who have a very high affinity to Bacardi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Science Magazine | Bacardi

March 25, 2022

This statistic visualizes the most popular science journals of that part of the German population, with a strong preference for the food manufacturer "Bacardi", compared to the total population. The preference for the magazines "Welt der Wunder" and "Geo Magazin" is clearly increased.

This bar chart visualizes, how a preference for the brand "Bacardi" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bacardi" customers to have a preference for "Welt der Wunder" is increased by 138.41% .

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