Statistic regarding Poggenpohl customers: most popular food influencers

AIlon has analyzed 8614 people from Germany who have a very high affinity to Poggenpohl and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Poggenpohl

March 24, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the furniture retailer "Poggenpohl", compared to the total population. Extremely noticeable is the increased value for Gordon Ramsay and Jamie Oliver, as well as the negative relation to Tiny Spoon and Einfach so vegan.

This bar chart visualizes, how a preference for the brand "Poggenpohl" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Poggenpohl" customers to have an affinity for "Gordon Ramsay" is increased by 2.03% .

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