Statistic regarding Gillette customers: most popular food influencers

AIlon has analyzed 15408 people from Germany who have a very high affinity to Gillette and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Gillette

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the cosmetics brand "Gillette", in comparison to the total population. Especially pronounced is the positive relation to Gordon Ramsay and David Chang, as well as the negative relation to Deutschland is(s)t vegan and So Vegan.

This bar chart visualizes, how a preference for the brand "Gillette" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gillette" customers to have an affinity for "Gordon Ramsay" is increased by 2.26% .

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