Statistic regarding OMV customers: most popular celebrity magazines

AIlon has analyzed 1482 people from Germany who have a very high affinity to OMV and compared the mean values with a representative sample of the population.

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Celebrity Magazine | OMV

March 23, 2022

This statistic shows the favored celebrity magazines of that part of the German population, with a strong preference for the chemical company "OMV", in comparison to the total population. The preference for the magazines "Die Aktuelle" and "Freizeit Revue" is moderately decreased.

This bar chart visualizes, how a preference for the brand "OMV" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "OMV" customers to have an affinity for "Die Aktuelle" is decreased by 21.84% .

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