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Beauty Influencer | Vitamalz
March 23, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the food manufacturer "Vitamalz", in comparison to the total population.
Extremely pronounced is the positive correlation with Zoe Sugg and Paola Maria, as well as the negative correlation with Ingrid Nilsen and James Charles.
This bar chart visualizes, how an affinity for the brand "Vitamalz" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vitamalz" customers to have an affinity for "Zoe Sugg" is increased by 1.3% .
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