Statistic regarding Alpro customers: most popular beauty influencers

AIlon has analyzed 3673 people from Germany who have a very high affinity to Alpro and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Alpro

March 23, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the food manufacturer "Alpro", in comparison to the total population. Extremely noticeable is the increased value for Jeffree Star and Michelle Phan, as well as the negative correlation with Bibisbeautypalace and Julia Beautx.

This bar chart visualizes, how an affinity for the brand "Alpro" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alpro" customers to have an affinity for "Jeffree Star" is increased by 2.82% .

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