Statistic regarding Prada customers: most popular automotive magazines

AIlon has analyzed 11256 people from Germany who have a very high affinity to Prada and compared the mean values with a representative sample of the population.

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Automotive Magazine | Prada

March 23, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a strong preference for the fashion label "Prada", in comparison to the total population. The affinity for the magazines "ADAC Motorwelt" and "Auto Zeitung" is clearly increased, while it is strongly decreased for the the magazines "Auto Motor Sport" and "Auto BILD".

This bar chart visualizes, how a preference for the brand "Prada" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prada" customers to have an affinity for "ADAC Motorwelt" is increased by 52.93% .

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