Statistic regarding Breuninger customers: most popular automotive magazines

AIlon has analyzed 4199 people from Germany who have a very high affinity to Breuninger and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Breuninger

March 23, 2022

This statistic shows the favored automotive magazines of that part of the German population, with a high affinity for the shopping brand "Breuninger", in comparison to the total population. The affinity for the magazines "ADAC Motorwelt" and "Auto Motor Sport" is clearly increased, while it is clearly decreased for the the magazines "9ELF" and "Octane Magazine".

This bar chart visualizes, how an affinity for the brand "Breuninger" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Breuninger" customers to have an affinity for "ADAC Motorwelt" is increased by 85.6% .

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